It’s about time to go live with this now, so here goes. As a researcher for the Aalto University School of Economics I was given the opportunity to explore conducting research on video a few years ago. At the time, it didn’t take long for my colleague and compatriot Joonas Rokka to identify an interesting context of consumer culture – yes, that would be paintball (at the time an utterly bizarre idea for me, fortunately I played along). Suddenly, I found myself being both the researcher and the researched.
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